Inside the El Tajín ruin complex there were lots of native ladies sitting on the ruins working on them. I asked the old gent with the machete hanging down to his knee what they were doing. "Working," he said. I could see that. My question was what? You know, like restoring and how and why were they doing it? So I said, "Oh. So, why are they doing it." "Because," he said, "women these days like to shop. We men don't have enough money to buy all the stuff they want, so they come here to earn money to go shopping." Now, I understood what they were doing.